Unless you've been living on Mars for the last few years, you've probably noticed a few disturbing trends in your coaching, consulting, or online course business.
1) Facebook ad costs have smashed through the roof.
2) Prospects are more skeptical and dis-interested than they were 12 months ago.
3) Show up rates for Strategy Sessions have plummeted.
4) Conversion rates are in the toilet.
Sounds familiar, huh?
Back in the glory days of 2014-2017 any uneducated, unskilled, wannabe copy-cat could pick up a book of "Expert Secrets" and funnel hack (AKA "steal") their way to overnight riches.
Well not quite, but it was pretty common to see beginner marketers and coaches driving Lambos to lunch.